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Send automatic follow-up emails (sequences)

Send automatic WhatsApp, text and email follow-ups that stop as soon as someone replies or books.

Where to find it: Automations → Follow-up sequences For everyone 8 min

Before you start

  • At least one way to message is connected (email, WhatsApp or texts).

The steps at a glance

1Open Automations2Follow-upsequences3When does itstart?4Add steps5Set the rules6Test and save
Step 1 of 6
  1. In the menu on the left, tap Automations. On a phone, tap the ☰ menu button at the top first.

    companyflowhq.com/automationsCompanyFlowHQSocialAdsWebsiteAutomationsEmail Market…Team & HRIntegrationsAutomationsSearch ⌘KMenuSocialAdsWebsiteAutomationsEmail MarketingTeam & HRIntegrations
  2. Tap Follow-up sequences, then Create your own sequence (or edit a ready-made one).

    companyflowhq.com/automationsCompanyFlowHQSocialAdsWebsiteAutomationsEmail Market…Team & HRIntegrationsAutomationsSearch ⌘KFollow-up sequencesAssistantCreate your own sequenceAutomationsFollow-up sequencesAssistantCreate your own sequence
  3. Give it a Sequence name and choose When a new lead arrives, When a lead books an appointment or When I enrol leads (uploads).

    companyflowhq.com/automationsCompanyFlowHQSocialAdsWebsiteAutomationsEmail Market…Team & HRIntegrationsAutomationsSearch ⌘KSequence nameWelcome new leadsWhen a new lead ar…When a lead books…AutomationsSequence nameWelcome new leadsWhen a new lead ar…When a lead books…
  4. Tap Add a step. Choose the Step type (WhatsApp, text, email, task…), how long to wait, and the Message. Use Insert a personal detail for their name.

    companyflowhq.com/automationsCompanyFlowHQSocialAdsWebsiteAutomationsEmail Market…Team & HRIntegrationsAutomationsSearch ⌘KAdd a stepMessageHi {first_name}, thanks for your enquiry!AutomationsAdd a stepMessageHi {first_name}, thanks for you…
  5. Keep Stop when they reply and Stop when they book on. Set Quiet hours so nobody gets messages at night.

    companyflowhq.com/automationsCompanyFlowHQSocialAdsWebsiteAutomationsEmail Market…Team & HRIntegrationsAutomationsSearch ⌘KStop when they replyStop when they bookSend at weekendsAutomationsStop when they replyStop when they bookSend at weekends
  6. Tap Test on a lead to see exactly what they'd get and when (nothing is sent). Then tap Save and switch it on.

    companyflowhq.com/automationsCompanyFlowHQSocialAdsWebsiteAutomationsEmail Market…Team & HRIntegrationsAutomationsSearch ⌘KTest on a leadSaveAutomationsTest on a leadSave

✅ How do I know it worked?

  • The sequence says On — running automatically and shows In it now numbers.

⚠️ Common mistakes

ProblemWhatsApp steps are skipped.FixAfter 24 hours WhatsApp needs an approved template. Fill in Template name.
ProblemOld leads didn't get it.FixSequences start from now. Use Enrol an upload or bulk actions → Message to add existing people.

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